Learn how to “get the message across” with intensive training!
Media training is now part of the professional communication strategy of CEOs, board members, managing directors, and press officers. The rapid development of social media has significantly changed the requirements for the public presence of companies and institutions. Increasingly, department heads and division managers are also in the spotlight and must provide competent and credible information—whether to the business press, local media, TV stations, or online platforms.
Professional media training for executives and communications managers
The increasing pressure to communicate is raising the need for targeted media preparation. Comprehensive offerings are in demand, such as:
- Media training
- Interview training
- Communication training
- Voice and body language coaching
- Preparing for appearances on talk shows and panels
The selection of qualified trainers should follow clear criteria:
An experienced media trainer brings with them in-depth knowledge of the communications and media landscape, ideally also their own practical experience as a journalist, interviewer, or spokesperson. In addition, teaching skills and experience in knowledge transfer are key quality characteristics—because specialist knowledge alone is no substitute for methodically structured training.
The German Institute for Communication and Media Training (DIKT) offers highly qualified training courses for the media positioning of executives in business, politics, and sports. As co-founder of DIKT, Dr. Nikolai A. Behr has been working as a television journalist for over 30 years—both in public and private broadcasting—and has many years of experience in training media professionals and in academic teaching, including as a professor of media management at Macromedia University Munich (2010–2012).
DIKT has offices in Munich, Berlin, Hamburg, Cologne, Frankfurt, Düsseldorf, Brussels, Paris, and Zurich, as well as a broad network of technical partners. Companies receive tailor-made solutions for all kinds of communication situations—from staff meetings and annual general meetings to public appearances on talk shows or in times of crisis, such as antitrust proceedings.