Burning factory extinguished by fire department.
Crises can affect every company in various ways. Those who are prepared retain control over communication on the subject and are always “ahead of the situation.” Photo: Pixabay / H. Kollinger

Crisis communication training for managers and C-level executives

Crises require clarity, credibility, and speed. Mistakes in crisis communication can cause lasting damage to a company’s reputation. That is why it is crucial not only to recognize crisis situations, but also to be strategically prepared in advance.

Our professional crisis training simulates realistic scenarios and teaches you practical ways to act confidently in crises instead of just reacting. Together, we analyze your existing communication strategies, define clear core messages, and refine your communication goals for emergencies.

Prepare for emergencies with training

In intensive interview and media training sessions, you will learn how to come across as authentic, confident, and credible—in front of cameras, microphones, or committees. The focus is always on one central aspect: credibility as a leadership quality.

In addition, we simulate the course of an acute crisis:

  • How can I effectively address all relevant target groups?
  • Which channels do I use?
  • How do I maintain opinion leadership in the public sphere?
  • How can I strengthen trust and emerge from the crisis stronger than before?

With structured preparation, honest feedback, and individually tailored crisis communication strategies, you will gain confidence in dealing with the media, authorities, and the public. This allows you to remain confident, credible, and capable of acting even in critical moments.

Keynote speech by Dr. Behr at the Munich Security Network. You can see the speaker and the audience.
Dr. Behr regularly gives lectures and training courses on crisis communication. Photo: DIKT