Dr. Nikolai A. Behr, Leadership and communications coach

Work experience:

  • 1990 news editor tv.weiss-blau 
  • 1991-1994 TV journalist Bavarian Public Broadcasting / ARD – First German Television
  • 1994 – 1999 Head of Program Marketing Bayerischer Rundfunk / ARD – First German Television
  • 1999-2000 Head of Marketing TV-Berlin / Kirch / Group
  • 2001 – 2007 Head of Network tv (Corporate TV / Internal Communications) BMW Group
  • 2010 – 2012 Professor for Media Economies & Media Management at MHMK macromedia University of Applied Sciencessince 
  • 2002 Founder and CEO of brain script GmbH
  • since 2011 Founder and Executive Partner at DIKT – Deutsches Institut für Kommunikations- und Medientraining GmbH

Academic career:

  • 1990 – 1993 Studies of political science at Ludwig-Maximilians University Munich/Germany, graduation as
  • 1998 – 2001 Awarded doctorate in environmental politics (Dr.rer.pol.) at the University of Berlin, Germany.
  • 2005 – 2006 Graduation with Excellence from the Executive MBA Program of TUM School of Management (Technical University Munich in cooperation with Columbia University, NY and University of Southern California, CA).
  • 2014 – 2015 Graduation as CPEA – Certified Private Equity Analyst, TUM School of Management (Technical University Munich in cooperation with BVK)

Nikolai A Behr has been working in the media and communications for over 40 years. First as a dubbing and radio play speaker (including “Karl” at TKKG), later as a TV journalist, marketing manager and project manager. Since 1990 he is regularly engaged in training and education. Formerly mainly volunteers, junior journalists, editors and moderators were visitors to his trainings and seminars, he has now been a respected and busy coach and media coach for executives and communication managers in sports, politics, and business for well over a decade.
In addition to his communication training (, he continues to work as a TV and VR producer ( He supports start-ups and young entrepreneurs in an advisory capacity and as a business angel.
In addition, he is a panelist, freelance journalist, keynote speaker, alpinist, car enthusiast, husband and father.



  • Behr, Nikolai A. / von Stein, Georg (2018): 5 Schritte zum erfolgreichen Interview; eBook, DIKT, München
  • Behr, Nikolai A. / Nowotny, Chris (2010): München 50 Jahre in Bildern – Munich 50 years in pictures; brain script Verlag, München.
  • Behr, Nikolai A. (2002): Die Entwicklung des Rheinschutz-Regimes unter besonderer Berücksichtigung des Sandoz-Unfalls vom 1. November 1986; brain script Verlag, München.

Book Section

  • Behr, Nikolai A. (2015):  Web-Videos in der internen und externen Unternehmenskommunikation, in: Ansgar Zerfaß / Thomas Pleil (Hrsg.): Handbuch Online PR, S. 289-305.
  • Behr, Nikolai A. (2012):  Web-Videos in der internen und externen Unternehmenskommunikation, in: Ansgar Zerfaß / Thomas Pleil (Hrsg.): Handbuch Online PR, S. 281-297.
  • Behr, Nikolai A. (2008): Corporate TV, in: Frank Martin Hein, Elektronische Unternehmenskommunikation; Deutscher Fachverlag, S. 218-224.
  • Behr, Nikolai A. (2007): Warum hat Corporate TV eine feste Zukunft in der internen Kommunikation?, in: Dörfel, Lars (Hrsg.): Interne Kommunikation. Die Kraft entsteht im Maschinenraum, Berlin, S. 157-162.

Peer-Reviewed Journal Article

  • Behr, Nikolai A. (2009): Corporate  TV, ein wichtiger Pfeiler von Corporate Publishing, in: Forum Corporate Publishing: Factbook. Trends, Tools, Facts im Corporate Publishing, München, S. 39-43.
  • Behr, Nikolai A. (2009): Persönliche Botschaften, in: Forum Corporate Publishing: Best of Corporate Publishing 2009, München, S. 20-23.

Article in other Journals, Newspaper

  • Behr, Nikolai A. (1998): The Eternal Chancellor, The Seattle Times, Seattle, USA.

Online Publication

  • Behr, Nikolai A. (2017): Die Rückkehr zum aufrechten Gang – 5 Gründe warum VR und AR unser aller Leben verändern wird; Huffington Post

Studies, Working Paper, Abstracts

  • Behr, Nikolai A. (2006): Führungskräfte-Kommunikation, München

Films (selection)

1991 – 2001 Numerous TV magazine editorials for ARD, Bayerisches Fernsehen and Kirch Gruppe

1998 “On fragile Grounds”, Kiro 7 / CBS; Documentation, Co-Autor

2001 – 2007 More than 750 Films for BMW Group; Director and Producer

2016 “Für 22 Sekunden Astronaut sein”; ARTE G.E.I.E., VR-Experience, Director and Producer

206 “Die Erdanziehung überwinden”, “Wissenschaft in der Schwerelosigkeit”; ARTE G.E.I.E., Documentation, Director and Producer

2007 – 2018 Numerous internationally awarded Imagefilms; Director and Producer