For the board of directors, managing directors and press spokesman it is now also self-evident in Germany: the media training. Fueled by the rapid spread of digital social media, however, other representatives of companies and institutions are increasingly in the sometimes awkward position of having to answer their questions for their brand. Whether business press, local newspaper, private television or specialist blogger. The need for communication from companies is constantly increasing and thus the need for professional support. Media training, communication training, interview training, voice training, body language training or talk show coaching. The list of possible trainings is just as long as the range of coaches in this area. But how do you make the right person? What are the decisive criteria?
The trainer should first of all know the communications industry from the “ff”. Ideally, the coach already knows the topic from the point of view of an active interviewer, journalist or press officer. Another important point in the selection should be the didactic competence and the scientific experience of the trainer. What use is the most investigative journalist if he has no experience in communicating the content.
For many years I have worked as a television journalist for different channels (public and private) in front of and behind the camera and I know first-hand critical interview situations for business leaders and politicians. For more than two decades, I have also worked in the field of training media professionals and people performing in front of the camera. Including a good seven years in the field of universities and technical colleges. For two years, I also worked as a professor for media management and media management.
I do my trainings and collaborate on behalf of the co-founded German Institute for Communication and Media Training (DIKT) in Munich.
As an independent company, the DIC focuses on trainings for media appearances of CEOs, managing directors and communication managers in business, sports and politics. With two managing directors in the headquarters in Munich, as well as representatives in Berlin, Hamburg, Frankfurt, Cologne, Dusseldorf and Zurich as well as numerous cooperation partners for camera and studio technology, the German Institute for Communication and Media Training is a professional training provider. At the DIKT, companies receive solutions from a single source for all communication requirements for public appearances.